A Word from Our Sponsor: Admen, Advertising, and the Golden by Cynthia Meyers

By Cynthia Meyers

through the “golden age” of radio, from approximately the overdue Twenties until eventually the overdue Forties, advertisements companies have been arguably crucial resources of radio leisure. such a lot nationally broadcast courses on community radio have been created, produced, written, and/or controlled by means of ads organizations: for instance, J. Walter Thompson produced “Kraft tune corridor” for Kraft; Benton & Bowles oversaw “Show Boat” for Maxwell condo espresso; and younger & Rubicam controlled “Town corridor this night” with comic Fred Allen for Bristol-Myers. but this truth has disappeared from renowned reminiscence and gets little awareness from media students and historians. through repositioning the ads as a imperative agent within the improvement of broadcasting, writer Cynthia B. Meyers demanding situations traditional perspectives concerning the position of ads in tradition, the combination of media industries, and the position of commercialism in broadcasting history.

Based principally on archival fabrics, A observe from Our Sponsor mines company documents from the J. Walter Thompson papers at Duke college, which come with employees assembly transcriptions, memos, and account histories; organisation files of BBDO, Benton & Bowles, younger & Rubicam, and N. W. Ayer; contemporaneous exchange courses; and the voluminous correspondence among NBC and company executives within the NBC files on the Wisconsin old Society.

Mediating among audiences’ wish for leisure and advertisers’ hope for revenues, admen mixed “showmanship” with “salesmanship” to provide a uniquely American type of advertisement tradition. In recounting the background of this type, Meyers enriches and corrects our realizing not just of broadcasting historical past but in addition of advertisements background, enterprise heritage, and American cultural historical past from the Twenties to the 1940s.

Show description

Read or Download A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio PDF

Similar media studies books

The Empty Museum

This publication examines the methods by which public artwork museums, as smooth Western associations, have been brought to Japan within the past due 19th century and the way they accordingly constructed unique nationwide features. the writer makes a speciality of some of the most targeted types of jap museums: the 'empty museums' - museums with no collections, everlasting monitors, and curators.

Political Communications: Why Labour Won the General Election of 1997

The discussion performed through the clicking, tv, advertisements and the opinion polls beween politicians and the folks within the 1997 crusade and its run-up is analyzed the following. exact recognition is paid to the recommendations and adjustments that marked the 1997 campaign.

Der europäische Fernseh-Kulturkanal ARTE (German Edition)

Studienarbeit aus dem Jahr 2003 im Fachbereich Medien / Kommunikation - Massenmedien allgemein, word: 1,0, Universität Wien, five Quellen im Literaturverzeichnis, Sprache: Deutsch, summary: Die Arbeit beschäftigt sich mit dem Themenfeld "Fernsehprogramm" mit besonderer Berücksichtigung des europäischen Fernseh-Kulturkanals ARTE.

Occupy Culture!: Das Potenzial digitaler Medien in der Kulturvermittlung (German Edition)

Wie kann guy Medien nutzen, um Kunst und Kultur an Jugendliche zu vermitteln? Womöglich sogar an Jugendliche aus benachteiligten Milieus? Erste those: Weil Medien Lern- und Kommunikationsmuster von Jugendlichen verändern und ihre kulturelle und ästhetische Orientierung beeinflussen. Darum müssen Jugend- und Kultureinrichtungen verstärkt mediale Vermittlungswege nutzen, wenn sie ihr junges Publikum gewinnen und halten wollen.

Extra info for A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio

Sample text

Download PDF sample

Rated 4.66 of 5 – based on 48 votes