Advertising and Reality: A Global Study of Representation by Amir Hetsroni

By Amir Hetsroni

advertisements and truth: an international learn of Representation and Content offers, for the 1st time, an in depth research of how our lifestyles is represented in ads. prime students from assorted nations, who focus on advertising and marketing verbal exchange and media experiences, evaluate and study diversified advertisements contents and provides us a very cross-cultural view of the problem. one of the contents which are completely mentioned through the booklet one unearths sexuality, violence, kinfolk actions, gender roles, vocations, minorities roles, periodical reconstruction and extra.

This ebook presents an up to date photograph of how smooth lifestyles is portrayed within the preferred structure of selling verbal exchange world wide.

Show description

Read Online or Download Advertising and Reality: A Global Study of Representation and Content PDF

Similar media studies books

The Empty Museum

This booklet examines the techniques during which public artwork museums, as smooth Western associations, have been brought to Japan within the overdue 19th century and the way they thus constructed targeted nationwide features. the writer specializes in some of the most particular sorts of jap museums: the 'empty museums' - museums with no collections, everlasting monitors, and curators.

Political Communications: Why Labour Won the General Election of 1997

The discussion carried out through the click, tv, advertisements and the opinion polls beween politicians and the folks within the 1997 crusade and its run-up is analyzed the following. distinct cognizance is paid to the suggestions and adjustments that marked the 1997 campaign.

Der europäische Fernseh-Kulturkanal ARTE (German Edition)

Studienarbeit aus dem Jahr 2003 im Fachbereich Medien / Kommunikation - Massenmedien allgemein, notice: 1,0, Universität Wien, five Quellen im Literaturverzeichnis, Sprache: Deutsch, summary: Die Arbeit beschäftigt sich mit dem Themenfeld "Fernsehprogramm" mit besonderer Berücksichtigung des europäischen Fernseh-Kulturkanals ARTE.

Occupy Culture!: Das Potenzial digitaler Medien in der Kulturvermittlung (German Edition)

Wie kann guy Medien nutzen, um Kunst und Kultur an Jugendliche zu vermitteln? Womöglich sogar an Jugendliche aus benachteiligten Milieus? Erste those: Weil Medien Lern- und Kommunikationsmuster von Jugendlichen verändern und ihre kulturelle und ästhetische Orientierung beeinflussen. Darum müssen Jugend- und Kultureinrichtungen verstärkt mediale Vermittlungswege nutzen, wenn sie ihr junges Publikum gewinnen und halten wollen.

Extra resources for Advertising and Reality: A Global Study of Representation and Content

Example text

Download PDF sample

Rated 4.30 of 5 – based on 10 votes